Web Analytics & Traffic Reporting
Web Stats vs. Web Analytics
"Web statistics" is the act of collecting website data whereas "web analytics" is the process of actually interpreting the data, ideally to improve your business online through building better website ROI.
A professional Web Analyst will undertake the process of collecting appropriate data for your business, taken from your website visitors' activities, such as:
- how they found you,
- when they visited,
- if they returned to your site,
- what pages they looked at, and in what order,
- what they bought or downloaded, and
- what page they left your site from.
This data is then analysed for information that can be used to improve your website.
How Web Analytics helps you manage your online ROI
Different aspects of your business can be gauged using different data for different results:
- Marketers will often use this data to determine how well (or poorly) their marketing dollars are spent. By identifying inbound marketing campaigns, marketers are able to make comparisons regarding how well each marketing tool performs, using types of conversion rates.
- Sales managers will analyse web data to better understand which products or content encourage visitors to click more deeply into the site and stay engaged.
- Site developers use web analytics to better understand the flow of traffic around the site, and where there is need for improvement.
Overall, it provides information that helps make the website manageable, allowing for improvements to the success of resources throughout the business.
Where to begin...
Define Why You Have a Website
This comes from your business-wide goals and objectives on how the website will support the business:
- Increase orders
- Improve customer retention
- Cost savings
- Generate leads
- Manage public relations
- Improve customer service
Define Objectives
This requires a deep understanding of your business and your customers:
- Increase e-mail clickthroughs (links clicked in emails)
- Increase repeat purchases
- Increase new web accounts
- Increase the use of an online tools. eg. an online directory, job request form
- Reduce the cost of new customers
- Increase overall website ROI
Speak to Your Web Analyst
There are many reasons why you should speak to mango* about your web site analytics needs. Such as:
- From the mountains of data available on website activity, we select the correct data information and apply the appropriate Key Performance Indicators (eg: orders per site visit, cost per conversion, average campaign response)
- We know which analytics tools best cater for your site and your objectives
- Thorough internet, business and marketing experience makes us leaders in reading the web analytics and reporting on what is working and where your website can be improved for better results - from the no's of visitors your site receives, to the conversions your site is making.
- We work easily with your team, or if you prefer, can supply or recommend other skilled people to assist in such areas as copywriting, advertising, marketing and on-going website maintenance and management.
Why Wait? Your business deserves to include a reliable, professionally managed, online presence...NOW.
Contact mango* now for
more information